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K-FESTA is the first ever K-Beauty Festival

created to introduce Korean brands to a global audience through a dynamic, experience driven event, in collaboration with beauty creators. As a newly established annual festival, this inaugural edition takes place in Palm Springs during Coachella, bringing together brands, creators, and audiences in one vibrant space.

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Curated Creator Experience

At the heart of K-FESTA is a curated creator experience, where globally recognized creators are invited over two days to explore, engage, and capture the event in their own unique way. Through immersive brand activations and content focused environments, the event encourages natural storytelling and shareable moments.

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Discover Korean Brands

Attendees can discover a wide range of Korean brands through interactive booths, product experiences, and engaging on site programs. Live makeup demonstrations led by influential beauty creators unfold alongside curated cultural performances that celebrate the collaboration between Korean and American culture. Together, these moments bring the energy, creativity, and global influence of K-beauty and K-culture to life.

Why K-Festa 2026?

01

Experience Korean Culture, Not Just See It

Step into a space where K-beauty, K-food, and lifestyle come together through hands-on experiences, not just displays

02

Discover Curated Brands & Standout Products

Explore a thoughtfully selected lineup of Korean brands and hero products, all in one place

03

Be Part of a Creator-Driven Experience

See how diverse creators engage with brands in real time - capturing, sharing, and shaping what’s next

04

Designed for Interaction & Shareable Moments

From interactive booths to immersive setups, every corner is built for participation, content, and discovery

05

Where Culture Meets Commerce

K-FESTA goes beyond a pop-up, bringing together brands, creators, and audiences in a space where culture and business connect

06

A Gateway to What’s Next in K-Beauty

Get early access to emerging brands, trends, and products shaping the future of global K-culture

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Featured Brands

Explore a curated lineup of Korean brands and hero products, brought together through culture, creativity, and shared experience.

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